The sisters share the real story behind MinkiSoft—how years of frustration with products that didn’t work for their mixed-texture hair led them to create their own solution. They break down the importance of making products that actually work, why serving an ignored customer is a powerful business strategy, and how building a loyal community is everything. These hard-earned lessons are exactly what’s fueling their mission—and getting them ready to land on the shelves at Target.
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The sisters share the real story behind MinkiSoft—how years of frustration with products that didn’t work for their mixed-texture hair led them to create their own solution. They break down the importance of making products that actually work, why serving an ignored customer is a powerful business strategy, and how building a loyal community is everything. These hard-earned lessons are exactly what’s fueling their mission—and getting them ready to land on the shelves at Target.
On the 9-year anniversary of their business burning to the ground—literally—the sisters revisit one of the most harrowing moments of their entrepreneurial journey. What do you do when you lose everything? With raw honesty, resilience, and even some laughter, they share how they turned devastation into determination. This is the story of how grit showed up when the flames died down—and how they came back stronger than ever.
Native Hustle: From Rez Road to Target
The sisters share the real story behind MinkiSoft—how years of frustration with products that didn’t work for their mixed-texture hair led them to create their own solution. They break down the importance of making products that actually work, why serving an ignored customer is a powerful business strategy, and how building a loyal community is everything. These hard-earned lessons are exactly what’s fueling their mission—and getting them ready to land on the shelves at Target.
