Guest of the day: Adrian Michaels, Director of FirstWord Media
How do you as a brand implement newsroom mentality and rigour as a brand? Do journalism and branded content not differ at all? And how do you, as a native ad studio or agency, sit down with brands to find the good, real stories to tell?
See show notes here: https://nativeadvertisinginstitute.com/blog/newsroom-mentality-branded-content-podcast/
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Guest of the day: Adrian Michaels, Director of FirstWord Media
How do you as a brand implement newsroom mentality and rigour as a brand? Do journalism and branded content not differ at all? And how do you, as a native ad studio or agency, sit down with brands to find the good, real stories to tell?
See show notes here: https://nativeadvertisinginstitute.com/blog/newsroom-mentality-branded-content-podcast/
Guest of the day: Juliane Sydow, Director of Axel Springer Brand Studio
How does a brand studio successfully work with native advertising across multiple brands within a publisher? What are the benefits and challenges of having such a setup? And how do you position yourself in a growing native advertising market as a brand studio?
See show notes here: https://nativeadvertisinginstitute.com/blog/multiple-brands-brand-studio-podcast/
Native Advertising PowerHouse
Guest of the day: Adrian Michaels, Director of FirstWord Media
How do you as a brand implement newsroom mentality and rigour as a brand? Do journalism and branded content not differ at all? And how do you, as a native ad studio or agency, sit down with brands to find the good, real stories to tell?
See show notes here: https://nativeadvertisinginstitute.com/blog/newsroom-mentality-branded-content-podcast/
