Guest of the day: Adrian Michaels, Director of FirstWord Media
How do you as a brand implement newsroom mentality and rigour as a brand? Do journalism and branded content not differ at all? And how do you, as a native ad studio or agency, sit down with brands to find the good, real stories to tell?
See show notes here: https://nativeadvertisinginstitute.com/blog/newsroom-mentality-branded-content-podcast/
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Guest of the day: Adrian Michaels, Director of FirstWord Media
How do you as a brand implement newsroom mentality and rigour as a brand? Do journalism and branded content not differ at all? And how do you, as a native ad studio or agency, sit down with brands to find the good, real stories to tell?
See show notes here: https://nativeadvertisinginstitute.com/blog/newsroom-mentality-branded-content-podcast/
Guest of the day: David Landes, Content Director at Tales Content Creators.
Should you as a brand aim for channel-neutrality or what some call ‘true native’? What are the pros and cons of working with brand studios versus content agencies? And how is going from the publishers' side to the agency side?
See show notes here: https://nativeadvertisinginstitute.com/blog/brand-studios-content-agencies-podcast/
Native Advertising PowerHouse
Guest of the day: Adrian Michaels, Director of FirstWord Media
How do you as a brand implement newsroom mentality and rigour as a brand? Do journalism and branded content not differ at all? And how do you, as a native ad studio or agency, sit down with brands to find the good, real stories to tell?
See show notes here: https://nativeadvertisinginstitute.com/blog/newsroom-mentality-branded-content-podcast/
