What still excites me today is discovering the articles journalists and media publish about our clients.
Even now, I love reading and seeing how journalists and influencers talk about our clients, their products, and their companies.
I feel privileged that, over these 25 years, clients such as Van Cleef & Arpels, Roche Bobois, Polestar, Moscot, Caudalie, Kérastase, Bella Vita, Annabelle, and hundreds of others have trusted us to get them talked about by journalists and influencers.
There's real energy, a great power in all those press articles that often remain online for years.
Just this week, we suggested to a new client who opened the beautiful boutique La Maison Générale that we meet her on site. She told us that her customers were slowly discovering she had a physical store, and that the vast majority weren't even on social media.
That's exactly why she hired us: to get people talking about La Maison Générale.
Our client has a lot to manage and doesn't want to handle her own public relations.
But for anyone who does want to benefit from PR, our program, where I teach you how to get journalists and influencers talking about you, is very accessible.
I guide you step by step, and in less than two hours a week, you'll succeed in getting noticed.
Just one article can pay back your investment in this program.
I teach you our six-step method for creating powerful press releases, and together we build your campaign in six steps.
In the program, we'll find the best headline for your press release to grab journalists' attention.
I'll help you build your contact list and show you how to find them.
I'll also share our pitch email to reach out to journalists and influencers.
After just the second week of the six-week program, you'll already know how to approach the media.
Understanding and mastering your own PR campaigns will give you a real competitive edge.
It's like knowing when to turn the faucet on or off to get noticed and generate revenue.
Being seen, reaching more potential clients, and getting known will help you sell more.
That's what all the companies you admire are doing, and thanks to the web and AI, PR has never been more accessible or easier to do.
Don't miss our last cohort of the year.
November 10, 2025 – join me to learn HOW TO GET FEATURED IN MEDIA
Check out the program:
HOW TO GET FEATURED IN MEDIA ➤ https://prschool.natapr.com/evergreen_en
SIGN UP TO OUR LISTS ➤ www.natapr.com
INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/
In this episode, I'm sharing five reasons why now is the perfect time to integrate public relations into your strategy.
I was recently chatting with our new PR Director, and I love her perspective on our profession. She worked for many years as a journalist and media expert, so she knows well what I like to call the behind-the-scenes world of public relations.
I asked her what she believes are the main reasons that could convince a client to include PR in their marketing plan.
Here's what came out of our discussion:
1. The longevity and lasting impact of an article
In a world that moves at lightning speed, where social media content disappears in a heartbeat, nothing compares to the value of an article about you, your company, or your products.
These articles continue to appear in online searches --- sometimes even on AI-powered platforms --- and can remain visible for years. Their value is truly priceless.
2. Breaking free from algorithms
You may have invested a lot of energy and budget into your social media platforms, but still struggle to reach new audiences. This is where PR comes to the rescue. It can expose you to thousands of people who have never heard of you before.
3. Building credibility and trust
PR helps you position yourself as an expert. When a third party, such as a journalist or influencer, talks about you and shares your story, it enhances your credibility and builds the trust that both future and current customers place in you.
When it comes time to buy a product like a tea, a car, or a skincare treatment, they'll remember you --- because they've already read about your brand or heard your story before making their choice.
4. Growing your visibility and reputation
Many of our clients don't work with influencers. They rely instead on public relations --- online and in traditional media. Social media isn't always the ultimate solution, and PR can often be the key to achieving the visibility you're looking for.
5. Benefiting from the compound effect of PR
As you know, I love advertising. Advertising drives sales. But PR makes you known. And there's one unique effect that only PR can bring: the compound effect.
A journalist invites one of our clients to a radio interview. Then a newspaper calls us to talk about them. Later, schools reach out through their website to invite them to speak at conferences and other events. The ripple effects of PR keep multiplying on their own.
The greatest strength of public relations remains this ability to make you known.
Don't miss one of our last cohort of the year to learn how to:
GET FEATURED YOU FOR FREE
- November 10, 2025
Check out the program:
GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en
INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/
SIGN UP TO OUR LISTS ➤ www.natapr.com
But what exactly is a publicist?
The word publicist carries a hint of intrigue.
It takes us back to a time when this profession unfolded behind the scenes, long before the internet, social media, and influencer marketing.
In fashion, beauty, or design, publicists---often called press agents---were key figures.
They were recognized as true experts, and their role went far beyond sharing information.
They shaped careers. They created events. And they knew how to captivate the media.
Take Eleanor Lambert.
She founded the Fashion Calendar.
She invented... New York Fashion Week!
Thanks to her, American designers like Oscar de la Renta and Calvin Klein gained international recognition.
Lambert wasn't just a publicist---she was a visionary.
In Hollywood, there was Lois Smith.
She had a gift for turning an actress into an icon.
Marilyn Monroe owed her a lot.
Smith knew how to orchestrate public appearances, manage relationships with journalists, and build a story around a personality.
Being a publicist back then meant having a precious contact book, an intimate knowledge of the industry, and above all, an unfailing instinct for storytelling.
Their influence was built on trust, respect, and professional rigor.
Today, the profession has evolved.
PR agencies have taken over.
They juggle journalists, influencers, social media, visual content, digital partnerships... and even paid advertising.
Results are measured differently: reach, engagement, conversions.
Yet despite these sophisticated tools, the essence of the job remains the same.
Whether it's a journalist in the 1950s or a content creator today, strong stories, authentic narratives, and genuine human connections remain the key to building awareness for a product or personality.
The word publicist is still widely searched online.
And yesterday's publicists and today's agencies share one thing in common: lasting visibility is built on storytelling and human relationships.
The very term publicist continues to fascinate.
It evokes elegance, subtlety, and the boldness of those pioneers who turned communication into an art form.
Their legacy lives on in every press release, every event, every strategy designed to bring a story to life.
In the end, no matter the tools.
No matter the era.
Our profession remains the same: weaving stories, creating connections, and building visibility that lasts.
This is what PR professionals continue to do today, still inspired by those who shaped the history of the craft.
I'm also taking this opportunity to announce our next free workshop on the #1 PR tool: the press release.
Reserve your spot even if you can't join us live. The session will be recorded, and a replay link will be sent to all registrants after October 15, 2025.
FREE WORKSHOP ➤ https://event.webinarjam.com/register/43/xkqx7cm6
Don't miss one of our last cohort of the year to learn how to:
GET FEATURED YOU FOR FREE
- November 10, 2025
Check out the program: Get Featured For Free
GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en
INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/
SIGN UP TO OUR LISTS ➤ www.natapr.com
📺 Watch on YouTube ► https://youtu.be/YLX0O3FfkR4
For this episode, I have the pleasure of welcoming Vanessa Sicotte, design expert and founder of Damask & Dentelle, a digital platform dedicated to interior design. She is known for an approachable, vintage-inspired aesthetic and also hosts the Déco Thérapie podcast.
Before launching Damask & Dentelle, Vanessa graduated in Marketing, then earned a Master's degree in Art History from Concordia University, and worked in the corporate world, including at Louis Vuitton and Canon. She created Damask & Dentelle after deciding to follow her passion for décor, and today embraces a new challenge by joining the NATA PR team.
Vanessa explains how she defines herself first as a mom, passionate woman, and traveler at heart. These aspects have shaped her professional practice in design and as a storyteller. She built her career around one idea: our spaces are never neutral; they reflect who we are.
She shares that Damask & Dentelle was born from her desire to democratize design and show that everyday beauty is found in the details. The name represents Quebec heritage—damask in English and dentelle in French—embodying the blend of heritage and modernity that defines her design vision.
What surprised her most about PR is how deeply it's rooted in human relationships. Behind every press release and strategy, there's dialogue—a way to build trust with media, clients, and communities. This balance between long-term strategy and daily agility excites her enormously.
To brands relying only on social media, Vanessa explains that while social media is essential, it doesn't replace the depth of an article or interview. PR adds credibility and resonance that lasts over time, anchoring stories in collective memory.
She sees each social platform as a room in a house: each has its function, but together they tell a coherent story. For the future, she hopes to serve the NATA PR team and remain curious and open to new encounters, as PR, like design, is all about human connections.
📍WHERE TO FIND VANESSA:
At NATA ➤ vanessa@natapr.com
Podcast ➤ Déco Thérapie — available on all platforms
LinkedIn ➤ Vanessa Sicotte
Instagram ➤ @damask_dentelle
Don't miss one of our last two cohorts of the year to learn how to get the media talking about you for free:
September 29, 2025
November 10, 2025
🚨 GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en
SIGN UP TO OUR LISTS ➤ www.natapr.com
INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/
Dear PR Friends!
An article in BOF (Business of Fashion) recently caught my attention: it talked about influencers (TikTokers) hiring PR agencies to get themselves featured in traditional media.
Interesting, right?
When I tell you that PR is constantly evolving and knows how to take advantage of new technologies, I couldn't think of a better example.
So why do these influencers want so-called traditional media to talk about them?
Because TikTok stars are after the prestige and credibility that come with being featured in outlets like Vogue or the New York Times --- trading viral moments for lasting influence.
An online article can remain accessible for years. And let's not forget about print magazines, which have an enviable shelf life compared to the instant nature of social media!
I have to say, I love this: even these digital stars want to build something lasting, and traditional media still play a key role in growing their reputation.
It may sound counterintuitive that, in an era dominated by influencer marketing, a TikToker with more than half a million followers would still be seeking traditional press coverage.
But they've understood something important: media gives them access to millions of readers who never see them on TikTok... and also to brands that don't know them yet.
As more and more creators aim to build sustainable careers beyond online fame, many are now seeking the legitimacy that only the press can provide.
And those of you who follow me know my message well: PR is here to make you known.
Don't miss one of our last two cohorts of the year to learn how to:
GET FEATURED FOR FREE
- September 29, 2025
- November 10, 2025
Sign up today!
Don't miss our next FREE WORKSHOP on the #1 PR tool -- The Press Release here: September 17, 11 AM ET
Nata
DON'T MISS OUR NEXT FREE WORKSHOP ➤ https://event.webinarjam.com/register/41/m420ws7m
TO SEE THE PROGRAM: HOW TO GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en
6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415
THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-Model
SIGN UP TO OUR LISTS ➤ www.natapr.com
INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/
PR 101- 30-Minute Workshop ➤ https://bit.ly/4dVTx37
Dear PR Friends !
A few days ago, during a meeting with a client, I got THE question:
"What's the point of PR today?"
The underlying question: in the age of social media and artificial intelligence, is it still worth investing time and money into a public relations campaign?
Here's the spontaneous answer I gave:
Public relations is the best organic part of your marketing plan.
Why?
Because even today, when a journalist chooses to tell your story, you don't pay them.
When an influencer decides to share your products or services with their audience, you don't pay them either.
That's what "organic" means: unpaid content.
Of course, there are gray areas.
If an influencer talks about you spontaneously and their followers respond positively, you'll probably want to take it further with them --- contests, promo codes, paid partnerships.
That way, you keep engaging with that influencer's community.
It's the same with a journalist: if their article creates a buzz, why not follow up by investing in an advertising campaign in their media outlet?
We must continue supporting our media. They not only allow us to share who we are, but also to reach potential customers, often unexpected ones, who aren't always on social media.
I asked Google: How many people will not have internet access in 2025?
Answer: nearly 32%.
And if you leave the big urban centers, how many people simply can't afford a computer or a smartphone?
Close to home, my 84-year-old mother recently started using an iPhone.
Yes, she's connected now --- but she still reads her newspapers in print and watches TV.
The media landscape has changed, that's true.
But why ignore a 40+ audience that's often absent or barely active on social media?
So, what's the point of PR today?
To get people talking about you. To make you known.
With over 30 years in communications, I've seen public relations constantly adapt, embracing new technologies --- and I know it will be the same with artificial intelligence. It's a tool, not an end in itself.
And even if some dream of replacing humans with robots, I don't see how a machine could ever replace the art of building authentic relationships, which is, at its core, the very essence of public relations.
And before we end this podcast, I invite you to consider learning with me: How to get featured for free, or the best program yet.
6 simple steps to create your own PR campaign, and I will help you get easily your first feature.
Don't miss our last 2 cohorts of the year:
• September 29, 2025, and
• November 3, 2025 --- the final ones this year.
It's all been simplified to help you take action right away and start sharing your story.
Sign up for the waitlist here:
Nata
BE THE FIRST: WAITING LIST ➤ https://prschool.natapr.com/get-featured-for-free-waitinglist
TO SEE THE PROGRAM: HOW TO GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en
WORKSHOP -- WRITE AND IRRESISTIBLE PRESS RELEASE ➤ https://event.webinarjam.com/register/34/8or45hnz
6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415
THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-Model
SIGN UP TO OUR LISTS ➤ www.natapr.com
INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/
PR 101- 30-Minute Workshop ➤ https://bit.ly/4dVTx37
Dear PR Friends!
I created NATA PR SCHOOL to help small businesses, solopreneurs, and marketing pros like you who want to take action with PR --- without spending years learning all the theory.
Every week, we get inquiries from amazing businesses and service providers. However, when I inform them that agency fees begin at several thousand dollars per month, many believe PR is out of their reach.
That couldn't be further from the truth!
So I point them to NATA PR SCHOOL --- and our super simple 6-week program: GET FEATURED FOR FREE.
You'll find the link in the show notes.
It's an easy, online training designed to help you take action FAST.
Here's how it works:
1. In the first module, you see exactly how it's done.
2. And you can start doing it right away!
I'm also there for six weeks to answer all your questions and address any doubts you may have.
If you've been following me for a while, you probably know that I use this very same program to train all the new hires at the NATA PR agency.
In fact, after this training, you could even apply to work with us!
So here's the deal: this program has zero theory --- just pure action.
By the second module, you'll already have everything you need to reach out to journalists and influencers.
Yep --- just like if you were working at NATA PR, creating media coverage and buzz for our clients.
But this time, you're the client!
It's time to tell your story to the media --- because if you don't, they simply won't know you exist.
And if they don't know you, neither will your future clients.
Getting media coverage is incredibly powerful.
Why PR?
- It gives you instant credibility.
- It gets you noticed.
And once potential clients know who you are and what you do, they reach out. And they buy.
You build trust, desire, and demand.
Only PR can do that for you.
Now, don't get me wrong --- advertising works.
Ads sell
PR gets you known
The next two cohorts start on September 29, 2025, and November 3, 2025 --- the final ones this year.
It's all been simplified to help you take action right away and start sharing your story.
It's easy, accessible --- and honestly, fun!
Fun guaranteed!
And I know you can do it --- because I'm sharing my roadmap and all my shortcuts.
You'll go straight to the point, no time wasted --- and start getting featured for free!
Sign up for the waitlist here:
---
Nata
BE THE FIRST: WAITING LIST ➤ https://prschool.natapr.com/get-featured-for-free-waitinglist
TO SEE THE PROGRAM: HOW TO GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en
WORKSHOP -- WRITE AND IRRESISTIBLE PRESS RELEASE ➤ https://event.webinarjam.com/register/34/8or45hnz
6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415
THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-Model
SIGN UP TO OUR LISTS ➤ www.natapr.com
INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/
PR 101- 30-Minute Workshop ➤ https://bit.ly/4dVTx37
Hi my PR Friends,
If you caught our last episode, you know I'm here to help you rethink what might seem like business expenses: advertising, marketing, coaching, PR, social media, and more.
Following our respective investments in our businesses (yes, I invest heavily in NATA PR and continue to do so), I wanted to discuss with you the value of an article.
We're talking about a journalist choosing to feature you.
Naturally, this expert isn't paid by you but is employed by a newspaper, magazine, or other media outlet. This isn't a paid advertorial you've bought—it's earned media.
Here, you haven't paid this journalist.
In some markets, the value of an article is still measured against what you'd pay for an advertisement.
Let's say this organic article takes up a full page in a magazine. If you were to pay $10,000 for that page, PR standards would advise us to multiply that value by three: $30,000—because the impact of an organic article is far greater than that of an ad.
In certain markets, the value is multiplied by six or even ten, depending on the media.
Having an intermediary, such as a journalist, speak about you without payment is invaluable—it builds trust and boosts your reputation.
The effects of an article are plentiful. Here are a few advantages:
1. Instant credibility: A feature in a credible media outlet acts as a stamp of validation, granting authority that no ad can match.
2. Free, powerful visibility: Unlike ads, you're not paying for space—but the impact can be tenfold if the article is well-targeted.
3. Long-lasting effect (Evergreen): Articles often remain online for months or even years, continuously building your reputation.
4. Digital word-of-mouth power: Published articles are often shared on social media or featured in newsletters—creating organic viral effects.
5. SEO boost: Mentions in high-authority media improve your Google search rankings.
6. Reusable content: Published articles can be repurposed across various communication tools, including your website, email signature, social media, and presentations.
7. Trust generator for clients and investors: Prospects are more inclined to buy from or collaborate with a company that's received media coverage.
8. Access to new audiences: Media outlets often reach different audiences than your own channels, exposing you to qualified new prospects.
9. Media snowball effect: One publication can attract others, creating a domino effect. Journalists often rely on previously published material to uncover new topics.
10. Qualitative fame measurement: Though hard to quantify, the impact of an article can often be measured by increased website visits, subscriptions, or contact inquiries.
So, if you ever decide to invest in our "Get Featured for Free" training, remember that just one successfully generated article will yield more than the money invested—plus, the knowledge gained stays with you forever.
Got questions? Reach out: nata@natapr.com
I can't wait to see you there!
Nata
GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en
WORKSHOP -- WRITE AND IRRESISTIBLE PRESS RELEASE ➤ https://event.webinarjam.com/register/34/8or45hnz
6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415
THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-Model
SIGN UP TO OUR LISTS ➤ www.natapr.com
INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/
PR 101- 30-Minute Workshop ➤ https://bit.ly/4dVTx37
If you've been following me, you've heard me talk about press releases more than once.
Today, I invite you to invest your time in a high-value workshop focused on the art of the press release.
And I've even listed five powerful reasons to join me on July 23 and 24, 2025:
1. Demystify PR's #1 Tool
The press release is still the #1 gateway to credible, free media coverage. Learn how to write it like a pro -- and after two 1-hour sessions, I promise you'll never see it the same way again.
2. A simple, 6-step method
You'll leave with a straightforward, field-tested method you can apply immediately to your business or your clients.
3. Avoid the classic mistakes
Most entrepreneurs write press releases that never get read. Learn how to catch a journalist's attention from the very first line.
4. Boost your visibility---without spending on ads
A well-written release can lead to articles, interviews, and credibility that no ad can buy.
5. Write YOUR release live
This isn't just theory---we'll write it together, live. You'll leave with a press release ready to send.
💡 No fluff. These are just real-world tips we use daily at NATA PR.
A good press release can:
• Shine a spotlight on your business and products
• Tell your story in a compelling way
• Convince a journalist to talk about you
A powerful release is simple, straightforward, and engaging.
So why not write it together?
FREE LIVE WORKSHOP -- REGISTER NOW!
Dates: July 23 & 24, 2025
Format: Two 1-hour interactive sessions
You'll learn:
• Our top tips for writing irresistible press releases
• How to grab the attention of journalists and influencers
• Real-life examples and templates from NATA PR
• A live Q&A to answer your specific questions
Workshop Program
Day 1 -- July 23 at 11 AM
• Craft a compelling headline
• Write efficiently using ChatGPT
• The all-important first paragraph
Day 2 -- July 24 at 11 AM
• The 4 key elements of a great press release
• Why quotes matter
• Essential company info to include
• Contact details -- never forget them!
75% of journalists consider press releases a key source of information (source: CISION).
But only if they're done right.
Walk away with a practical, effective tool to boost your visibility.
And yes---it's 100% free.
✅ Sign up now---spots are limited!
REGISTER FOR THE WORKSHOP ➤ https://event.webinarjam.com/register/34/8or45hnz
Got questions? Reach out: nata@natapr.com
I can't wait to see you there!
Nata
WORKSHOP -- WRITE AND IRRESISTIBLE PRESS RELEASE ➤ https://event.webinarjam.com/register/34/8or45hnz
6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415
THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-Model
GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en
SIGN UP TO OUR LISTS ➤ www.natapr.com
INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/
PR 101- 30-Minute Workshop ➤ https://bit.ly/4dVTx37
Hello PR friends,
When was the last time you invested in your projects or your business?
As for me, I've lost count of the number of courses and coaching programs I've done over the years.
One that really stands out was with Kris Plachy --- an exceptional business coach --- who helped me go from "HR is not my strength" to "I love managing my team!"
Anyone who knows me well knows what a transformation that was --- managing people used to feel like a chore.
And yes, the program's price felt steep at the time, and I questioned the return on investment.
On top of that, it wasn't easy. Kris asked me to redefine NATA PR's core values and completely rethink every role in the agency.
I didn't want to do it. I already had a list of values and job descriptions. Everything was "done."
But going back to the foundation changed everything --- the way I lead, what I believe, and the results I get.
I'll spare you the full curriculum, but without hesitation: I would make that investment again in a heartbeat.
The financial return is still felt today.
Employee retention can be measured in dollars. My team is happier and more engaged.
This means we serve our clients better --- and they stick with us longer.
That's the kind of return on investment I'm talking about.
Better than the stock market!
I've signed up for another business coaching program --- and I'm approaching it with a completely fresh perspective.
It's a one-year program focused on taking immediate action.
It's the kind of training that lights up my brain. I'm constantly coming up with new ideas --- things I can test right away.
The idea is simple: try something now (a new newsletter, podcast episode, offer, or updated service). If it doesn't work, analyze what went wrong, get coaching, and quickly implement an improved version.
This program reminds me a lot of the ones I offer --- 100% focused on real-world action.
If you're following my work, you're probably wondering how to increase your sales and attract more clients.
So why not invest in your sales?
I invite you to take a fresh look at what the NATA PR SCHOOL offers --- not as an expense but as a strategic investment in your business.
You want to integrate PR and influencers into your marketing plan to boost visibility and drive sales --- but you're not sure where to start?
I promise you with just one free call, I can point you in the right direction.
Your only investment today? A little of your time.
BOOK YOUR FREE CONSULTATION ➤ https://calendly.com/natapr/30-minutes-zoom?month=2025-06
I'm here to help --- simply and clearly.
Nata
6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415
THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-Model
PR 101- 30-Minute Workshop ➤ https://bit.ly/4dVTx37
SIGN UP TO OUR LISTS ➤ www.natapr.com
INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/
Hello PR friends,
Today, I wanted to talk to you about a trend that's absolutely exploding right now: UGC influencers, or User Generated Content --- in other words, content created by real people, not marketing pros.
And believe me, in 2025, this has become essential.
Why?
Because both consumers and brands are tired of everything looking too polished, too perfect. What they're craving now is authenticity.
They want spontaneous videos, honest opinions, and raw customer feedback --- sometimes even a little clumsy --- but real.
And you know what? It works.
You've probably noticed that short videos on TikTok or Instagram Reels have completely taken over our feeds. And this super effective format is perfect for UGC.
Brands are using it to get their message across --- clearly, quickly... and above all, credibly.
Because it's not a traditional ad --- it's someone "just like us" talking.
And that's just the beginning.
Another major trend is personalization.
Thanks to UGC, brands can speak directly to micro-communities, with content that truly resonates with their expectations.
And to make all this happen, of course... there's AI.
Artificial intelligence now helps brands identify top-performing content, track trends, detect fake reviews, and even auto-translate videos to suit different markets.
This is what we call "smart syndication": a piece of UGC can live on Instagram, an e-commerce site, in a TV commercial --- literally everywhere.
And there's more: in 2025, consumers are the new brand ambassadors.
The line between influencer and customer is getting blurry. We're not just talking about Instagram stars anymore --- nano-influencers and even everyday users are becoming the new faces of brands.
And guess what? Social media has become the new search engine.
46% of Gen Z now use TikTok instead of Google to look for recommendations. That means brands need to optimize their content for those platforms --- just like they used to do for SEO.
So, if you're working in marketing, communications, or for a brand, here's the key takeaway: UGC is no longer optional. It's a full-fledged strategy.
And it's built on three pillars: authenticity, personalization, and technology.
Want to talk about influencer marketing?
Get in touch: nata@natapr.com
I'm here to help.
Nata
6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415
THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-Model
PR 101- 30-Minute Workshop ➤ https://bit.ly/4dVTx37
SIGN UP TO OUR LISTS ➤ www.natapr.com
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Hi my PR friends,
These days, everything changes so quickly that I sometimes feel like a dinosaur.
If, like me, you remember those printers in newsrooms that used to churn out press releases on paper 24/7, then you're part of my dinosaur club.
What's fascinating about being one of the "old ones" is that we remember tools that once had a physical form and have now evolved into digital versions --- all while keeping their core purpose.
A perfect example is the newswire, which still exists today but is now online only.
Every day, thousands of companies publish press releases through newswires across the world.
It's a significant resource saver --- think of all the trees and paper saved.
But what exactly is a newswire, and what are the benefits of this kind of publication?
A newswire is an online distribution platform that allows companies, organizations, and even governments to release press statements on a large scale.
These platforms are connected to databases of journalists, editors, and media outlets around the globe. In other words, with a single click, your press release can reach hundreds --- or even thousands --- of media outlets.
It's a powerful tool for any public relations strategy.
Why?
Because it helps increase visibility for major announcements such as a product launch, fundraising news, a strategic hire, or a key partnership.
But a word of caution: just because your release is published on a newswire doesn't mean journalists will automatically pick it up.
A newswire is a distribution channel --- not a magic wand. Your release still needs to be well-written, clear, relevant... and, most importantly, offer real value to the media and their audiences.
Another benefit of using a newswire is the digital footprint it leaves.
Once published, your release is often automatically picked up by various platforms or niche websites.
It becomes a piece of content that can boost your online visibility and SEO credibility.
That said, newswires don't replace personalized media relations. They complement them.
Because nothing beats a targeted message sent directly to a journalist you know --- or one you've taken the time to research.
The two approaches --- broad distribution through the wire and direct outreach --- can and should work hand in hand.
Finally, remember that publishing on a newswire is an investment.
Depending on the platform and the length of your release, prices can range into the thousands of dollars. Therefore, it's essential to select your moments and messages carefully.
In short, a newswire is a powerful tool --- if used strategically. It doesn't replace the human touch or the instincts of a great publicist, but it can amplify your voice on a global scale.
Want to learn more?
Reach out to me at: nata@natapr.com
I'm here to help.
Nata
6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415
THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-Model
PR 101- 30-Minute Workshop ➤ https://bit.ly/4dVTx37
SIGN UP TO OUR LISTS ➤ www.natapr.com
INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/
Hello PR friends,
Do you run your own business? Do you sell products or services online?
Then we all share a common goal: increasing our online visibility.
That's great news because public relations' primary goal has always been boosting visibility.
So you can see how easily PR professionals have adapted their strategies to the online world.
We saw a surge in online visibility during the pandemic. Many stores and services closed their doors, and online sales exploded.
Our clients' visibility also soared. Major media outlets already had web platforms, and readers kept their online reading habits.
Since our expertise lies in boosting our clients' visibility, I decided to create a new, simplified, highly effective 5-step service offering at the agency.
Step 1: Analyze your online presence
Maximize your business value.
It sounds obvious, but how many companies actually take the time to assess their work and communicate their strengths effectively online?
We offer a quick analysis and easy-to-implement tactics tailored to you.
Step 2: Build credibility
This is where the press release becomes essential.
Only PR can help you earn your customers' trust. And the press release is PR's #1 tool---a must-have.
We'll suggest story angles that showcase your brand and distribute your press releases on the wire for you.
Step 3: Make it easier for customers to find you
SEO -- Be first in online searches.
Local SEO puts you at the top of Google Maps and search results.
We work with the best to develop an effective, customized strategy for you!
Step 4: Stay top of mind with your community
Social media lets you tell your story, engage in real time, and build customer loyalty.
We manage your presence and create high-quality content aligned with your brand values.
Step 5: Shine a spotlight on your brand and your team
Integrated advertorials to humanize your brand.
Highlight your leaders and team members as experts in trusted media outlets.
Through sponsored content and storytelling, we showcase the human side of your business.
It's a strategy that boosts your visibility and credibility on reliable platforms.
The beauty of this offer? You can choose 1, 2, 3, or all 5 steps.
After our analysis, we'll tell you when and how to implement them, and which ones to combine.
Want to talk about this offer?
Get in touch: nata@natapr.com
I'm here to help.
Nata
6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415
THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-Model
PR 101- 30-Minute Workshop ➤ https://bit.ly/4dVTx37
SIGN UP TO OUR LISTS ➤ www.natapr.com
INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/
Let's talk about 2025 goals.
Can you believe it's already the end of April? I thought it was the perfect time to check in and share where I'm at with my goals for next year.
I said it loud and clear: 2025 will be my best year yet.
Here's what I've set my sights on:
25 years of NATA PR
My plan was to celebrate in Miami with my whole team.
But... with the current situation between the US and Canada, those plans are on hold.
That said, I still managed to go on my first exploratory trip in February with two of my senior team members.
Since then, things have gotten more complicated --- visa issues, trade talk tensions... One of my colleagues, who has a Ukrainian passport, got denied.
So, the Miami celebration is postponed, but we're not giving up! We'll plan something here in Canada instead. Stay tuned.
The two books
The first book, about public relations, is moving forward --- I already have a plan and an introduction written.
You might remember the title: No One Is Waiting for Your Press Release.
The second book is a personal one --- it's about my mother.
At almost 65, she made the bold decision to leave my father.
I'm recording our conversations, letting her tell the story in her own words.
I'm really curious to see where this project leads us.
What's new at NATA PR
I'm also revisiting my goals for the agency.
But the most exciting news? I'm testing out a brand-new service offer.
I've already found a company to try it out, and it feels so right.
You know when you feel excited and energized --- like you're exactly where you need to be?
That's the feeling. I'll tell you more about it soon.
At NATA PR SCHOOL
In 2025, I'll be offering four free workshops!
I'm already getting ready for the third edition of my press release workshop.
Join me and create your own press release in under two hours a week --- with a bit of help from ChatGPT!
The next session is happening on May 8 and 9, and it's going to be the best one yet.
You'll find the link in the show notes.
Why this podcast?
To pause. Reflect.
And remind you: even if your goals are still in progress, it's never too late to revisit or adjust them.
For me, goals are signals --- they get my mind and soul into motion.
I often complete things later than expected --- and that's perfectly fine.
What matters most is to keep moving.
Life isn't smooth sailing, and neither is the entrepreneurial journey.
But if you keep taking action, asking questions, and making changes, that's when things start to click.
So, here are a few questions you can ask yourself:
One question I ask myself often is:
What did I do today to move closer to my dreams?
Recording this podcast is one of those things.
If you feel like chatting about your own goals, I'd love to hear from you,
Because alone, we move.
But together, we grow.
I also want to give a big thank-you to all my coaches---they've helped me get back on track whenever I felt stuck.
Send me a message --- nata@natapr.com.
I'm here for you.
Talk to you soon,
Nata
May 8, 9 2025 at 11:00 am ET WORKSHOP -- Write An Irresistible Press Release ➤ https://bit.ly/3Gj7tIl
6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415
THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-Model
PR 101- 30-Minute Workshop ➤ https://bit.ly/4dVTx37
SIGN UP TO OUR LISTS ➤ www.natapr.com
INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/
The global economy is shaken. U.S. tariff announcements and the unpredictable decisions of some leaders are creating widespread uncertainty.
And if, like me, you sometimes see your revenue stagnate—or melt away like snow in the sun—what should you do?
Here are two essential reflexes to adopt:
1 – Stay visible
2 – Leverage local synergy
Stay visible (take a cue from those who dominate the media!)
If the pandemic taught us one thing, it’s that all those who stayed the course with their marketing and public relations—or even doubled down on their efforts and investments—saw their sales increase.
It may seem counterintuitive—I get it. In hard times, the instinct is to cut. But cutting visibility means handing over the spotlight to your competitors.
Are your competitors out there while you disappear?
No, thank you. Remember: out of sight, out of mind.
Bet on local
Here’s a little secret: some of our clients who position themselves as local brands are currently seeing sales increases of 10 to 20%. Why? Because more and more consumers want to support local businesses. And often, they don’t even realize you’re one of them!
That’s where a strong PR campaign becomes powerful. It helps you get seen, recognized… and chosen.
Like you, I sometimes feel like pulling back and going quiet. But I know now is the time to do the opposite. Let’s not give our clients—current or future—a chance to forget us.
Need a little boost o get visible?
Let’s talk: nata@natapr.com
N
Nata
PR 101 - 30-Minute Workshop ➤ https://bit.ly/4dVTx37
6-STEP GUIDE TO PRESS RELEASES THAT SELL➤ https://prschool.natapr.com/pl/2147718415
THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-Model
SIGN UP TO OUR LISTS ➤ www.natapr.com
INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/
Welcome to a new episode of our series on THE PRESS RELEASE.
Many believe that writing a good press release is complicated.
However, after more than 30 years of experience, I can assure you that the simplest ones are the most effective.
A press release is simply a tool designed to make the work of journalists, columnists, and influencers easier.
The press release remains the number one tool in public relations.
It’s the foundation they use to talk about you and your products.
However, achieving simplicity requires expertise.
A press release is not a literary work—it must be direct and capture attention.
With rapidly evolving artificial intelligence tools, writing a press release is easier than ever.
However, you still need to assess whether the result is effective.
If you rely solely on AI without understanding what makes a good press release, your message might miss its mark.
At NATA PR SCHOOL, we teach you how to write impactful press releases that sell.
We also use AI, but with a critical eye: we review, refine, and improve every text.
The key is choosing the right words—the ones that truly represent you and leave a lasting impression.
Writing a press release is an excellent exercise in clarifying your message.
We are all fascinated by AI, and many of our clients are exploring how to use these new tools, dreaming that they might replace many employees.
But I am convinced that those who will not be replaced are those who possess knowledge.
Keep learning, and stay curious.
To discover public relations at your own pace and schedule, I invite you to check out our express training: PR 101—a 30-minute workshop for $19.95.
Public relations aren’t going away; understanding them better will give you a competitive edge.
I started my career as a marketing professional and developed a passion for public relations through experiences where I didn’t always have the budget to hire an expert or an agency.
Stay curious, check out our PR 101 training, and let me know what you think!
Any questions? Contact me at nata@natapr.com
Nata
PR 101 - 30-Minute Workshop ➤ https://bit.ly/4dVTx37
6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415
THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-Model
SIGN UP TO OUR LISTS ➤ www.natapr.com
Welcome to the first episode of our series on THE PRESS RELEASE.
In this episode, we're tackling a crucial topic: "No one is waiting for your press release."
Unless you're a celebrity, journalists aren't sitting in front of their inboxes eagerly awaiting your latest press release.
However, this doesn't mean your press release is useless. On the contrary, it's a powerful tool to define and control the message you want to convey to the public and the media.
The "forgotten press release" syndrome is all too common.
Why do so many press releases end up ignored in journalists' inboxes?
Poor targeting often means the message doesn't reach the right people at the right time.
Irrelevant information dilutes the impact of your story.
And bad timing can cause your press release to be buried under a flood of other news.
For us, a press release is, first and foremost, a tool that helps define what the client really wants to communicate.
We often reshape their entire perception of what an effective press release is.
A press release is not the place to tell your company's whole story—it's about:
Defining the news
Finding the simplest and most compelling headline
Selecting the most relevant information and cutting the unnecessary details
For a press release to be useful to journalists, it must be clear, concise, and relevant.
Make sure it answers the essential questions: who, what, where, when, why, and how.
To grab their attention, offer an interesting angle, key figures, statistics, and strong quotes.
A good press release gets straight to the point: avoid jargon, use direct language, and highlight the key message in the opening lines.
Including accessible contact information and additional assets (prioritizing photos) can also make a big difference.
A well-crafted press release is much more likely to be picked up and turned into an article.
Remember: a press release is a tool that makes journalists' jobs easier if they choose to cover your story.
Maybe “"No one is waiting for your press release," but it still, event today, an essential tool!
Any questions? Contact me at nata@natapr.com.
Nata
6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415
THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-Model
PR 101- 30-Minute Workshop ➤ https://bit.ly/4dVTx37
GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en
SIGN UP TO OUR LISTS ➤ www.natapr.com
What if journalists and influencers finally started talking about you and your product in 2025?
You see your competitors and companies you admire featured in the press, on TV, and by influencers every day.
This is no coincidence!
And it's much more accessible than you think.
Imagine attracting media and customer attention without investing thousands of dollars in advertising or influencers.
In our training starting on March 24, 2025, I'll show you how to use public relations to boost your visibility—without an advertising budget.
Think again!
With our "Get Featured for Free" program, you'll learn:
Real results, a proven method, and most importantly, accessible to everyone!
Don't let your business stay in the shadows.
Sign up for our six-week program and learn how to reach out to journalists from day one.
In this program, you'll learn in less than 2 hours per week:
I'll guide you through each step as if you were a new employee at NATA PR, freshly trained.
Every week, for six consecutive weeks, you'll have direct access to me to ask your questions.
And I'm here to help you succeed!
Questions? Contact me at nata@natapr.com
I can't wait to see you in class!
Nata
GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en
6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415
THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-Model
GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en
SIGN UP TO OUR LISTS ➤ www.natapr.com
INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/
2025 is shaping up to be an exceptional year, and I want to start by sharing one of the most powerful tools in public relations: the press release.
At NATA PR, we send out press releases every week and know just how impactful a well-crafted release can be:
• Showcasing your business and products,
• Getting media coverage,
• Telling your story in a compelling way.
An effective press release is simple, straightforward, and engaging. So why not write yours with us?
Sign up for our FREE WORKSHOP!
Dates: March 13 & 14, 2025
Format: Two interactive one-hour sessions
What you'll learn:
• Our best tips for writing an irresistible press release,
• How to grab the attention of journalists and influencers,
• Real-life examples and templates used at NATA PR,
• A live Q&A session.
Workshop Schedule:
Day 1 – March 13, 2025, at 1 PM
• How to craft a powerful headline,
• Writing effectively with ChatGPT,
• The importance of the first paragraph.
Day 2 – March 14, 2025, at 1 PM
• The four key elements of a great press release,
• Why include a quote?
• Essential company information,
• Your contact details: don’t forget them!
75% of journalists consider press releases a key source of information (source: CISION). But they have to be well done!
Walk away with a concrete, effective tool to boost your visibility.
And it’s 100% free!
Sign up now—spots are limited.
Have questions? Contact me: nata@natapr.com
Looking forward to seeing you at the workshop!
Nata
WORKSHOP – WRITE AND IRRESISTIBLE PRESS RELEASE ➤ https://bit.ly/4hIcVCv
6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415
THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-Model
GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en
SIGN UP TO OUR LISTS ➤ www.natapr.com
INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/
PR 101 - 30-Minute Workshop ➤ https://bit.ly/4dVTx37
Today, we’ll explore why public relations remain more essential than ever in 2025.
With rapid technological advancements, PR strategies must adapt to stay effective.
In my opinion, three major trends will define this year:
The rise of AI-powered PR strategies
The increasing importance of authenticity and transparency
The growing role of localized strategies and short-form visual content
1. The Rise of AI-Powered PR Strategies
Artificial intelligence is transforming public relations at an incredible speed.
By 2025, AI will no longer be limited to data analysis; it will also assist in content creation, media monitoring, and campaign optimization.
With AI-driven tools, PR professionals can better target their audiences, personalize their messages, and anticipate market trends.
However, automation does not replace human creativity—it enhances it.
The key to success lies in the balance between technology and authentic storytelling.
2. Authenticity and Transparency: Essential Values
Today, consumers and the media seek brands that are genuine and engaged.
In 2025, authenticity and transparency will no longer be optional but essential.
Overly polished or artificial communication may be perceived as greenwashing or opportunistic marketing.
Companies must embrace their values, communicate openly, and engage their audiences in sincere dialogue to build trust.
PR plays a key role in humanizing brands and telling authentic stories that resonate with the public.
3. The Growing Role of Localized Strategies and Short-Form Visual Content
With the rise of TikTok and short videos, the format of storytelling is evolving.
PR campaigns must now incorporate impactful and engaging content, such as short videos, infographics, and micro-content tailored for social media.
Moreover, local communication is gaining traction. Instead of aiming for global coverage, brands are prioritizing more targeted approaches, adapted to cultural specifics and local expectations.
This hyper-personalization helps create stronger community connections and generates a more direct impact.
Conclusion: Adapting for Greater Impact
Public relations in 2025 will rely on a delicate balance between innovation and human connection.
AI helps optimize strategies, but authenticity and emotion remain at the heart of successful communication.
Brands must also adapt to new formats and prioritize local approaches to reach their audiences effectively.
By embracing these trends, PR will continue to play a strategic role in building a strong and lasting brand image.
Thank you for listening to this episode!
Feel free to share your thoughts and join me for the next one.
Questions?
Feel free to reach out:nata@natapr.com
Nata
PR 101 - 30-Minute Workshop ➤ https://bit.ly/4dVTx37
6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415
THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-Model
GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en
SIGN UP TO OUR LISTS ➤ www.natapr.com