In this episode, David Vanderveen, president of Prenetics, shares his journey from the beverage industry to leading a health science company. He discusses the success of XS Energy Drinks, the benefits of distribution through Amway, and the innovative direction Prenetics is taking in genomics and consumer health. With a focus on scientific backing and consumer engagement, Prenetics aims to revolutionize health and wellness products, leveraging partnerships and cutting-edge research.