Why “Zero Waste” is a Lie — And What to Do Instead
Is the goal of producing no trash actually hurting the sustainability movement? In this episode of the Naked Sustainability Podcast, Ginny, your everyday earth enthusiast, breaks down the myth of zero waste and why it can actually lead to more guilt, perfectionism, and greenwashing than real impact.
You’ll learn:
Why “zero waste” is an unrealistic ideal in our modern world
How companies hijack zero waste for marketing and profits
What to focus on instead: progress over perfection, circular living, and conscious consumerism
Easy, low-waste habits you can implement today — no new products required
Whether you're just starting your sustainability journey or feeling burned out by unrealistic eco-goals, this episode will ground you in what truly matters: sustainable progress that fits your real life.
💚 Share with a friend who's struggling with zero waste pressure.
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Be sure to check us out at nakedsustainability.com or contact us if you have any questions (or even want to get involved)!