#32. Using Ad-Tech to scale Marketplaces with Andrew Yates

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Nails and Hammers

Kushal Shah

34 episodes

2 days ago

Hello and Welcome to the Nails and Hammers Podcast. The great investor Charlie Munger famously says that for a man with only a hammer, every problem looks like a nail. So to solve different problems in life, you need to have different metaphorical hammers also known as Mental Models. In this podcast series, I'll be talking to different people to understand how they solve problems in their respective domains with the hope that we all can learn and apply those techniques in our day to day lives.

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Social Sciences

Science

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#32. Using Ad-Tech to scale Marketplaces with Andrew Yates | Nails and Hammers Podcast

Nails and Hammers

38 minutes 13 seconds

3 years ago

#32. Using Ad-Tech to scale Marketplaces with Andrew Yates | Nails and Hammers Podcast

Our guest today is Andrew Yates, who is the CEO and co-founder of Promoted AI, that produces better search results and feed ranking for marketplaces, hence matching buyers and sellers more efficiently.

I have been working in the domain of content ranking for some time, where the basic premise is to understand consumer needs and show them highly relevant content, while also optimizing for business objectives like revenue, conversion rate etc.

I came across this lean 8 person startup called Promoted, that uses Ad-Tech to scale a variety of different marketplaces. I talked to Andrew to know more about his journey, what motivated him to start Promoted, how he found his cofounder in Dan, how they are distributing equity among the founding team and finally got to know more about Andrew as a person.