Chapters0:00 - 0:45: Intro1:01 - 2:00: Ashley's background, transition from counseling to branding2:00 - 3:00: Justin & Blake case, narrative control, SEO manipulation3:00 - 4:10: Being quoted in Glamour, media framing and personal reaction4:10 - 5:10: What makes a narrative resonate, public sentiment shifts5:10 - 6:10: Underdog appeal of Justin Baldoni, backlash against legacy media6:10 - 7:10: Criticism of toxic positivity and media’s negativity bias7:10 - 8:00: Comparing Justin and Blake’s brand responses8:00 - 9:10: Ryan & Blake’s PR missteps, brand archetype shift9:10 - 10:20: Canadian pride to disappointment, changing public perceptions10:20 - 11:15: Old interviews resurfacing, exposing true brand images11:15 - 15:00: Future of PR and branding, demand for authenticity15:01 - 15:20: Narrative manipulation and brand values15:20 - 15:40: Celebrities’ platform and responsibility15:40 - 16:10: Mental health awareness and psychology background16:10 - 17:04: ADHD, public figures, and de-stigmatizing struggle17:04 - 17:57: Business trauma and making mental health public17:57 - 18:36: Social media’s role in mental health and taking breaks18:36 - 19:05: Sustainable living and celebrity influence19:05 - 20:00: Veganism, farm sanctuary, and platform responsibility20:00 - 21:02: Billionaires, pollution, and misuse of influence21:02 - 22:06: Using wealth for good and vegan entrepreneurship22:06 - 23:33: Misplaced priorities: direwolves vs. red wolves23:33 - 24:53: Origin of the farm sanctuary and lifelong passion24:53 - 25:40: Shared dreams of giving back and doing good25:40 - 26:42: How to critically engage with manipulated media narratives