Welcome to another episode of the Naeem Sikandar Podcast. In this exciting episode, we've invited Umar Qamar, Umar is a co-founder of Elo, a successful e-commerce store in Pakistan. He is an experienced sales director with a background in apparel and fashion and holds a degree from Cass Business School & University of Edinburgh. Umar Qamar is known for his mission to make sustainable clothing affordable and available to everyone. He has also been involved in other ventures such as Polo Republica and Image Garments (Pvt.) Ltd. Umar Qamar is a prominent figure in the entrepreneurial and business community in Pakistan, with a focus on sustainable and affordable fashion 00:00 – Highlights 03:09 – Introduction of Umar Qamar – Co-founder of #ELO04:10 – History of Elo Brand 13:45 – Doing Business with #British Clothing Brands 17:09 – Best Part of ELO Brand 24:40 – Step by Step Elo success 26:39 – Funny experience with Leopard 28:56 – Story behind Leftover #Garments and problems of industry 39:02 – every Brand has a Story 41:25 – Pakistani and International Brands are made in Pakistan 44:39 – Pakistan’s Industry in Danger 48:47 – Polo República Future Plans 53:40 – Why Pakistanis don’t trust online Shopping 57:06 – Drawback of not following Technology 1:01:07 – State bank Is the enemy of Businessman 1:05:46 – Pakistanis are boss Connect with the Guest: Facebook:   / umarqamar.elo   Linkedin:   / umarqamar   Instagram: https://www.instagram.com/umarqamar/?...