Giuseppe Mastromatteo is a photographer, artist, president and Chief Creative Officer of Ogilvy Italia, among the most influent companies in advertising. With Mastromatteo, who is also vice president of ADCI, the association of Italian art directors, the episode of Naba Innovation Stories explores different nuances of creativity. The artist and creative director tells his story from the beginnings of his career to his most important achievements, sharing an original point of view on communication and the world of work, creative but not only. Mastromatteo focuses on how the exchanges between human beings, the interactions, are the ones that "provoke" the strongest ideas; he also believes that looking into someone's eyes as they talk to you about their understanding of creativity is more important than evaluating their portfolio.