Picture this: you are pitching your startup to a room full of investors. The energy is high, and you’ve just finished showcasing your breakthrough technology. You’ve talked about the billion-dollar market, the brilliance of your founding team, and even showed a sleek prototype demo. Then someone asks: "What problem are you solving?". And suddenly, the room goes quiet.

As a startup you must be able to answer many questions. Questions about your product, your customer, your market, your team, and about many other aspects of you building a new business. BUT there is only ONE foundational question underlying everything you are doing. And that question is: "What problem are you solving?".