Today, we’re diving into one of the most powerful mindsets in business: First Principles Thinking. This approach is what separates the companies that lead markets from those that constantly play catch-up. So, you are in for a special episode today.

We’ll start by exploring what first principles thinking is and why it is the best, if not the only, way of coming up with truly innovative solutions for big problems. We’ll then look at case studies of how Apple, Spotify, Tesla, and SpaceX transformed their industries through first principles thinking. And finally, and most important in this context, we’ll discuss how you can apply first principles thinking to your startup to overhaul your design philosophy, to break away from conventional constraints in your product development, and to delight your customers with products and services the world did not think were possible

First principles thinking is a superpower for startups. It’s the mindset that turns ordinary into extraordinary, and the reason why the companies we looked at have redefined their industries. Don’t just accept how things are done. Question everything. Challenge assumptions. Rebuild from the ground up. That’s how you create something truly revolutionary.