...Why Content Is the Loudest Form of Credibility

If you’re not creating content, you’re already behind.

In this episode, I sit down—again—with my very first MyCORE podcast guest and longtime friend, Joseph Connell, to talk about the one thing too many people are still sleeping on: content.

Most people treat it like a checkbox. But we’re calling it what it really is—a business essential.

We dig into the mindset blocks, the fear of being seen, and the excuses that hold people back. We also unpack what it actually takes to show up with consistency, build trust, and create real community through content that aligns with your mission.

Because in today’s world, visibility isn’t just a bonus—it’s currency. And content? It’s your loudest receipt.

If you’ve been stuck in your head, playing small, or waiting for the “right time” to start—this one will light a fire under you.