In this podcast, Richard Smith our Head EMEA Business Development, delivers a comprehensive look at the shifts that have had the biggest impact on retail since the 1970's and analysis what that means to todays world and what it means to the future of retail. Captivating customer with immersive brand experiences is no longer optional, online shopping has affected the consumer habits and expectations in an unprecedented way and at an unprecedented pace. Talking through some real world examples and making suggestions for brands and retailers alike, Rich's presentation will provide some great insight to the most effective ways your business can stay relevant and prosper in the constantly evolving modern day retail ecosystem, with a particular focus on the importance of providing truly experiential shopping journeys for your customers.