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Ep. 1 - A categorization of small retailer research? - Runyan & Droge, 2008. JOR
My UQ Research Podcast
10 minutes
4 years ago
Ep. 1 - A categorization of small retailer research? - Runyan & Droge, 2008. JOR
A categorization of small retailer research? - Runyan & Droge, 2008. Journal of Retailing.
This paper presents an extensive review of 20+ years of research on small, independent retailers. For each of 134 articles, the focus, theory, analysis, methodology, and key findings were tabled. The articles were classified into distinct streams: strategy; structure; channels; patronage; and labor. Each stream is discussed, separate themes within a stream are identified, and directions for future research within that stream are offered. Directions for future research are also suggested for the small retailing field as a whole. In particular, we address the lack of construct development and the dearth of theoretical underpinning to much of the research.