Ethan is based out of Ireland and he shares various lessons from his business failures and successes on his YouTube channel and Instagram page.  He believes that "Your Brand is not your Logo, but the story that people tell, believe, about your business" and in this episode we dig deep down to decode how can an individual create a strong personal brand through pillars of authenticity and animated speaking method. You might not want to miss this valuable episode. I personally learned a lot from Ethan which has impacted the way I now create content for my own Instagram page.  His Instagram and the post he mentioned in the episode: https://www.instagram.com/p/B-ej33LKDa0/?utm_source=ig_web_copy_link Ethan's YouTube channel:https://youtube.com/c/ethantalk B my website: https://myuncookedthoughts.com