On this episode of My Tech Story Africa, Host Alice Kanjejo takes us to the Royal Nairobi Golf Club for a refreshing change of pace, combining her passion for golf with valuable insights on marketing strategies for tech startups. As she practices her swing, Alice draws parallels between golf's principles of patience and resilience and the journey of building a successful business.Alice emphasizes that while many founders focus heavily on product development, distribution and marketing deserve equal attention. She shares four key strategies for growing your tech business without breaking the bank:1. Build valuable connections - Seek out mutually beneficial collaborations with partners, guests, and organizations that can help amplify your message and reach new audiences.2. Create a sense of FOMO - Get your audience invested in your journey from the very beginning by sharing your vision and documenting your progress, much like how Gimlet Media's Startup Podcast captured listeners' attention before being acquired by Spotify for $230 million.3. Onboard a communication specialist early - Even the best products can be outperformed by competitors with better marketing. Bringing in marketing expertise early allows them to fully understand your product and craft effective messaging.4. Build strong digital marketing channels - Leverage social media platforms strategically and create viral loops or distribute enough content that some pieces break through. Focus on the experience your product provides rather than just its features.Alice concludes with exciting news about My Tech Story Africa's expansion beyond storytelling to offering marketing services for tech companies looking to break through the noise. Whether it's branded content creation, content marketing strategies, or user acquisition, My Tech Story Africa is now positioned to help tech startups take ownership of their narratives and increase visibility across the continent.__________________________________________________________________Join Alice as she explores the world of tech and shares impactful stories with guests on My Tech Story Africa!Subscribe to our podcast, drop a like, comment, and hit the notification bell to stay updated with our latest content.Don't forget to spread the word! Sharing is caring! 🌟Follow us on social media:📸 Instagram: https://www.instagram.com/mytechstoryafrica💼 LinkedIn: https://www.linkedin.com/company/my-tech-story-africa♪ TikTok: https://www.tiktok.com/@mytechstoryafricaJoin our community: [https://www.mtsafrica.co/join]Interested in being a guest on the podcast? Apply here: https://forms.gle/ffAniezzFHoEvhPY7Interested in partnering with us? Drop us an email: mytechstory.ea@gmail.com 📧