While exploring Milno, Croatia, I had one of those small but powerful “aha” moments. As I learned about how the locals build with the stone found right under their feet, I couldn’t help but think about how that same principle applies to marketing and creativity. Too often, we chase new tools, new platforms, or new ideas when in reality, everything we need to create something great is already right in front of us.



00:00 – I share where the idea came from — a quick stop in Milno, Croatia, and a lesson in how people there make the most of their natural resources.



00:30 – I connect that observation to marketing: don’t overcomplicate things or get distracted by fleeting trends. Focus on the tools, content, and passion you already have.



01:02 – I wrap up with a simple reminder that creativity isn’t about having more — it’s about seeing more in what’s already within reach.