Curious about how to use podcasting to share your expertise, build your brand, and reach more people—even if you’re not a so-called “expert” yet? In this episode, I sit down with Dr. Jenn Kennedy, host of the Pleasure Project podcast, who shares what it’s really like turning her background as a therapist and educator into accessible audio and video content.
You’ll hear us talk honestly about the challenges of podcasting beyond just hitting record—everything from booking guests to making technical and branding choices (and why thumbnails matter more than you think). Dr. Jenn and I also get into practical ways to repurpose your podcast, balancing guest interviews with solo episodes, and how to use your podcast as a springboard for new opportunities like speaking gigs or workshops.
By the end of this episode, you’ll walk away with real talk about:
How to transform expert knowledge or lived experience into sticky, helpful podcast content.
Simple ideas for structuring your workflow (even with just one assistant or intern) to make podcasting actually manageable.
Connect with Jenn Kennedy
Website: https://pleasureproject.us/
Instagram: https://www.instagram.com/drjennkennedy/
If My Podcast Story speaks to you, consider subscribing so you never miss an episode. And if you have a moment, leaving a review helps more people discover the stories shared here. Your support truly means a lot.
There’s more to every story than what you hear on the episode. Join the My Podcast Story newsletter to receive thoughtful takeaways, episode extras, and personal notes that don’t make it into the show. It’s a quiet way to stay inspired between listens.
Sign up here: https://mypodcaststory.com/join
If the stories you hear on My Podcast Story bring you inspiration, clarity, or simply a moment of connection, consider supporting the podcast by buying me a coffee. Every contribution helps me continue sharing the journeys of podcasters from around the world.Support the show: https://buymeacoffee.com/wisdomhq
Want to be a guest on My Podcast Story? Send Wisdom Okonkwo a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/mypodcaststory
Chapters
00:00 Introducing Dr. Jenn Kennedy
01:14 What the Pleasure Project Is About
01:41 Where to Find the Podcast
02:29 Why the Podcast Name Matters
03:28 Origins of the Pleasure Project Podcast
04:33 Teaching and Therapy Background
05:36 Three Years of Podcasting: The Experience
06:44 Production Struggles and Guest Prep
08:22 Expertise vs. Production Challenges
09:24 Specializations and Clinical Background
11:09 Balancing Solo and Guest Episodes
12:32 Cross-pollinating Audiences With Guests
13:56 Choosing Guests for Value
14:45 Bringing Unique Expert Knowledge
15:50 Why Live Call-in Shows Are Tricky
17:22 YouTube Channel Branding Refresh
18:45 Lessons From a Podcast Audit
20:03 Differences Between YouTube and Podcast Platforms
21:15 Technical Upgrades and Workflow
22:57 Leveraging Podcast for Personal Brand
23:35 Behind-the-Scenes Production Workflow
25:01 Podcast Assistants and Interns
26:29 Is Podcasting Making Money?
27:19 Podcast as a Path to Speaking Gigs
28:16 Solo Episodes as a Practice Stage
29:22 Monetization via Radio and Sponsorships
30:55 Using the Podcast for Brand Growth
32:00 Listener Numbers and Growth
33:43 Newsletter and List-building Tactics
35:27 Lead Magnets and Converting Listeners
39:01 What Converts Followers to Listeners
41:21 Gender, Platforms, and Surprising Stats
43:07 Wrapping Up and Staying Connected