If you’ve ever wondered how to grow a podcast by focusing on a specific audience, this episode is for you. Valerie Morris joins me to talk about how she built a globally successful meditation podcast for women going through IVF and infertility—even though she never really promoted it. Curious about how podcast SEO and keywords actually work in practice? We dig into how simple naming changes and specialized content can help your podcast stand out, reach new listeners, and even bring in some unexpected income with affiliate links. We also talk about why setting clear goals for your podcast matters more than chasing massive download numbers.
By listening, you’ll discover:
How critical podcast SEO and keywords are, especially for niche shows.
Why highly specific, heartfelt content can outperform even well-promoted generic podcasts.
Smart, low-pressure ways to monetize your podcast through authentic affiliate links.
Whether you’re thinking about niching down or just want some actionable podcast growth strategies, you’ll find practical ideas you can use right away.
Connect with Valerie Morris
Website: https://www.tinterocreative.com/
Twitter: https://x.com/TinteroCreative
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Chapters
00:00 Meet Valerie Morris
00:44 Valerie’s Podcast Journey
01:10 Three Different Podcasts
02:08 Bound for Bestseller Explained
02:52 Infertility and IVF Meditations
03:24 Why Audio Only
04:26 Finding the Podcast on Apps
05:06 Why the Pineapple Logo
06:45 Publishing in Secret
07:43 Surprising Podcast Growth
08:35 Batch Recording Episodes
09:15 Sharing with Support Groups
10:24 The “Mother’s Day Sucks” Episode
11:38 Podcast SEO and Keywords
12:41 Current Download Numbers
13:07 Global Audience Insights
14:06 Analyzing Listener Countries
15:59 121 Countries Reached
17:32 Top Podcast Platforms
18:27 Reviewing Top Episodes
19:35 Evergreen, Short Content
20:41 Intentional Episode Titles
21:06 Brief, Authentic Show Notes
23:24 Analyzing Popular Episodes
24:34 Naming Conventions and Variety
26:46 Recording Process and Voice
28:03 Monetizing with Affiliate Links
29:55 Affiliate Links in Show Notes
32:35 Creating an IVF Journal
33:01 Niche Podcasts Outperforming General Ones
34:17 Niche Audiences in Podcasting
35:48 Podcasting as Personal Therapy
37:42 Impact and Encouragement
38:46 Creating Multiple Shows Easily
39:53 Affiliate Earnings and Strategy
42:30 Tips for Affiliate Marketing
44:38 Setting Realistic Podcast Goals
46:28 Importance of Topic Demand
48:00 Exploring Podcast Analytics
49:03 Book Marketing Podcast Overview
50:32 Leads and ROI from Niches
53:04 Quality Over Quantity
54:43 Don’t Compare Success Metrics
56:02 Valerie’s Podcast Names & Where to Listen
56:48 Valerie’s Website
57:05 Wrapping Up & Closing Remarks