Whether you’re thinking about starting a podcast for your coaching or consulting business, or you already have a show and want to make it a stronger lead magnet, this episode is for you. Julia Toothacre shares her honest journey from launching her career-focused podcast right before a pandemic to slowly finding her groove as both an educator and an interviewer. If you’ve ever wondered how to balance solo content with bringing on guests—or whether you should take the leap into live coaching sessions on your podcast—Julia’s story will get your wheels turning.
In this episode, you’ll pick up two specific lessons:
• The real impact a podcast can have on your business as a discoverability and trust-building tool (even when numbers aren’t sky-high).
• How to approach rebranding, optimizing episodes for search, and tackling the messy middle of distributing content across platforms like YouTube and audio feeds.
Give this one a listen if you want to hear about the pivots, doubts, and little wins that keep a podcast and a business growing—especially when things don’t go as planned.
Connect with Julia Toothacre
Website:https://ridethetidecollective.com/
Instagram: https://www.instagram.com/ridethetidecollective/#
LinkedIn: https://www.linkedin.com/company/ridethetidecollective/
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Chapters
00:00 Introduction & Julia’s Podcast Story
01:17 What Control Your Career Is About
02:18 Deciding to Start a Podcast
03:04 Early Days and Covid Challenges
05:34 Facing Fears & Adding Interviews
06:43 Why Not Try Live Coaching On Air
09:46 Podcast Discovery on YouTube
10:44 Rebranding and YouTube Channel Decisions
13:38 The Domain Name Story
15:53 Repurposing and YouTube Podcast Setup
21:47 Podcast Growth, Numbers & Mindset
24:32 Audience Focus and Episode Strategy
28:08 Connecting Podcast to Business
33:36 Branding, Authenticity, and Guest Impressions
36:17 Podcast’s Long-Game Value
40:10 Julia’s Podcast Workflow & Tools
46:32 Sharing Clips and Guest Promotion
50:26 Where to Find Julia Online
51:33 Wrap Up & Final Thoughts