"What More Can I Give" was played on the radio for the first time in late 2002. The debut airing was made without permission by radio station WKTU-FM in New York. The following year, on October 27, 2003, "What More Can I Give" was made available to the public by way of digital download for several days. Jackson had the song taken down on November 17, on the eve of the raid on his Neverland Valley Ranch property by Santa Barbara Sheriffs. Proceeds from the short sale of the song went to children's charities.Schaffel enlisted friend and famed Brazilian artist Romero Britto to design, create, and paint an artwork to be used as the cover for the single. Britto created the "ribbon" piece in bright colors including yellow, blue and red. Britto created 250 of this piece as a special collector's item and both Britto and Michael Jackson signed and numbered each of these pieces