North London artist Dutch Mustard (aka SJ) brings high-voltage, industrial-meets-dream-pop energy to the studio — and a mission: music that empowers, connects and builds community. With Graham, she traces the sparks from School of Rock to Björk’s “Army of Me” and U2’s anthemic era (“How to Dismantle an Atomic Bomb”), then shows how those threads weave into her latest single “Life.”
A born DIYer, Sarah engineers sessions, books tours, drives the van, screen-prints her own merch, and still finds time to write songs that stare down fear and turn it into fuel (“Loser” fans, you’re seen). We talk social media fatigue vs. real-world connection, the family she’s growing show by show, and the stories from fans that keep her going.
Listen for:
The origin of the name Dutch Mustard (and the tattoo 👀)
Blending gritty, industrial textures with ethereal vocals
Independent touring tips, Bandcamp love, and building a team that shares your values
First-album plans, a live studio version of “Life,” and a festival trip to Spain
Dive in: stream “Life,” watch the black-and-white video, join the mailing list, and grab a limited-run tee on Bandcamp to be part of the Dutch Mustard family.