This week’s My Mission Is… podcast guest is Robert Triefus, Gucci’s vice president for brand and customer engagement. Prior to his role at Gucci, Treifus cut his teeth working with newspapers in the U.K, before establishing his own communications agency and eventually specializing in the fashion sphere with stints at Calvin Klein and Giorgio Armani. At Gucci, Triefus has been responsible for overseeing the brand’s trailblazing experiments in the metaverse.

In this week’s episode, Triefus talks with Mission’s founder and editor-in-chief Karina Givargisoff about the experiences that got him here, how Alessandro Michele shook up Gucci, and of course, virtual fashion.