“I can’t find this connection anywhere else... I’d rather live somewhere connected, that I care about, rather than somewhere where I don’t know who my next door neighbor is.” - Joanna Landau Joanna is a Cambridge-educated lawyer and entrepreneur who is deeply dedicated to positively disrupting the way the world feels about Israel. For over 15 years, she has used place branding techniques, social media, and the sciences of influence and persuasion to highlight Israel’s competitive advantages to strategic global audiences. In 2011, she founded Vibe Israel, a Tel-Aviv based NGO that generated over a billion positive mentions about Israel online. Since October 7, 2023, she has been consulting government offices, Jewish organizations abroad, and Israeli war rooms on how to effectively counter the anti-Israel narrative on social media and offline. Learn more about Joanna's work: https://www.joannalandau.com/  / joannalandau