Over a third of businesses in Australia are started by women over 35 and we’re doing it at almost double the rate of men. But we’re not just chasing profit,we’re chasing freedom, flexibility, and purpose. In this episode, Phoebe shares why so many women are walking away from the corporate treadmill to build something of their own and what it really takes to make your business financially sustainable. From the untold story behind the female entrepreneurship boom to the cold, hard truth about subscription costs, pricing your offers, and paying yourself more than a guilt-soaked 1% this is your no-BS, emotionally honest, number-crunching chat about building a business that actually supports you. If you’re a woman in midlife thinking of starting a business or knee-deep in one and wondering, “Is this even working?” this one’s for you. 🎁 Get support & tools mentioned in this episode: 🔧 Book a Happy Hour coaching session – 1:1, powerful,  🚀 Join the Business Builder program: includes 3 months of 1:1 coaching: use code THRIVE25 for 25% off 📚 Free Business Builder tools + downloads: phoebeblamey.com.au 🎥 Follow on YouTube for practical video tips 📖 Read The Happy Money Journey (book): Buy it here 🎧 If you loved this ep…👉 Share it with the midlife woman in your life who’s cooking dinner while side-eyeing her LinkedIn profile and wondering what if?👉 Leave a 5-star review and tell us what your dream business looks like.👉 Subscribe for weekly deep dives into money, business, midlife pivots, and making it all work for you.