In this episode of My First Step to Success, I sit down with Brian Smith — founder of UGG, the iconic sheepskin boot brand that became a global sensation. But long before the billion-dollar valuation, Brian faced years of rejection, slow sales, and moments where giving up felt like the only option.
We talk about:
The real first step that started UGG (hint: it wasn’t glamorous)
Why most entrepreneurs quit too soon
The power of “baby steps” in business — and life
How timing, intuition, and persistence shaped his success
The surprising spiritual lesson he learned through it all
This conversation is honest, wise, and quietly powerful — especially if you're in a season where things feel slow or stuck. Brian reminds us that struggle isn’t a sign of failure. It’s a sign you’ve started.
