Sina Farzaneh is the CEO of Pullpath, a software platform that helps companies to identify their internal & external champions and to keep them engaged in order to drive word-of-mouth and authentic advocacy.    Before moving back home to Palo Alto with his family at the beginning of the pandemic, Sina lived for 15 years in Shanghai where he co-founded Advocacy, an award-winning marketing agency that partnered with global companies like Unilever, P&G, L’Oreal, and Philips.    Sina has been a member of EO since 2015 and served as President of EO Shanghai in 2018 then on EO North Asia’s Regional Council. He credits EO with instilling in him the values of coaching, servant leadership, and bottom-up communication.   https://www.linkedin.com/in/sinafarzaneh/   1 - About Sina (00:01:47)2 - Business in China (00:10:45)3 - About Pullpath (00:16:12)4 - Far from CEO but still have voice (00:20:07)5 - EO and Sina's company (00:24:11)6 - Human Intelligence (00:30:32)7 - People hate surveys (00:36:42)8 - Education in the USA and China (00:39:29)9 - A perfect education system (00:43:56)10 - Favourite books (00:51:26)11 - Inspiring person (00:53:45)12 - Future plans (00:55:44)