At the time of the interview, Bradley Freeman was the growth manager/regional strategy & project lead at ByteDance which is the parent company of TikTok. He would be working behind the scenes of how the TikTok algorithm functions and all the work that required analyzing data and understanding how everything works. From the trends that work and blow up on TikTok to failed trends and topics that did not make it big on the TikTok platform. He would develop TikTok's partnership strategy and market intelligence. Make sure to listen to the full interview to learn more about the world of social media!