Ep 22. Most business owners hate selling because it feels pushy, awkward, or fake. But what if the problem isn’t sales itself — it’s the way we’ve been taught to do it?
In this episode of My Business Guide, Lachy Nicolson breaks down consultative selling — an approach that replaces pressure with curiosity. You’ll learn:
Why consultative selling works better in today’s noisy market
The 5 simple steps you can follow in every sales conversation
How to sell without “selling” — and win better clients in the process
If sales has ever made you feel uncomfortable, this episode will show you how to turn conversations into genuine connections — and help people buy for all the right reasons.
Read about consultative selling
Subscribe get bonus resources from the podcast + monthly leadership & business insights direct to your inbox: https://leaderguide.com.au/community
My Business Guide is presented by LeaderGuide.com.au - Small Business Coaches based in Brisbane 🇦🇺
If you own or run a business, this podcast is for you. We believe that small business should be simple and enjoyable. Each episode we share fresh ideas, practical tips and strategies to help you succeed in your business - and in your life.
Hosted by Lachlan Nicolson.
