In this episode we invited a former guest back onto the podcast. Joe Arida, owner of Lebanon’s largest streetwear brand called La Terre Est Folle, is back and better than ever. He shares with us the 5 pillars of LTF- body positivity, sustainability, inclusivity, patriotism, and experimentation- and how they represent the future of consumption. We dive deep into topics such as unlearning modern consumption, confidence & sexuality, insecurity culture, and SO much more! Be sure to check out Joe’s instagram and website @laterrestfolle and laterrestfolle.com.