Episode 11 I Mistaking Data for Information with Anthony Doyle and Kate Lewis

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My Biggest Sales Enablement Mistake

e4enable

20 episodes

4 days ago

You’ve heard of the saying “Learn From Your Mistakes” well we think it’s even better to learn from other people’s so that you can avoid making them. Each month on “My Biggest Sales Enablement Mistake”, we will be joined by a sales enabler who will share a part of their journey that has not gone to plan but has taught them some valuable lessons.

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Episode 11 I Mistaking Data for Information with Anthony Doyle and Kate Lewis

My Biggest Sales Enablement Mistake

28 minutes 4 seconds

2 years ago

Episode 11 I Mistaking Data for Information with Anthony Doyle and Kate Lewis

Data is an important factor in strategic Enablement but often there is a vital part missing to make it useful....context!

In this episode, Turnitin's Director of Sales Enablement Anthony Doyle talks to Kate Lewis about how often the all important context is missing that turns data into meaningful information that can inform Enablement activity.