Episode 7. Michelle Lazar, former Director of Brand Marketing, Athleta - The ingredients for athlete sponsorship magic

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My Best Campaign

Monday Creative Inc

26 episodes

4 days ago

We sit down with Senior Marketing Leaders (CEOs, CMOs and Marketing Directors) to learn about their journey to their current role and hear about one career-defining campaign—maybe it was their first global spot, or a major rebrand, or a video that went viral, or maybe something that just changed the way people perceived the brand. What was so special about it? How did it change the trajectory of the business or their career? What went wrong? What were the magic ingredients that made it work?

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Episode 7. Michelle Lazar, former Director of Brand Marketing, Athleta - The ingredients for athlete sponsorship magic

My Best Campaign

46 minutes 9 seconds

1 year ago

Episode 7. Michelle Lazar, former Director of Brand Marketing, Athleta - The ingredients for athlete sponsorship magic

Women’s apparel brand Athleta has totally flipped the model of athlete sponsorship on its head—breaking all the usual rules. Their roster includes true icons: Simone Biles, Alicia Keys and Allyson Felix. Seasoned marketer Michelle Lazar helped bring these partnerships to life across the brand’s many touchpoints, and she shares with us how they happened, what made them work, and the lucky breaks that turned into major cultural moments.

Find Michelle on Linkedin and heck out her latest project Community Academy.

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