Liv is arguably the leader in the world of women’s cycling, and for the last three years they’ve made a huge splash by sponsoring the industry’s biggest event: the Tour de France Femmes. Liv’s Global Brand Manager, Cassondra Spring, tells us how they do it, what they get out of it, and how they turn that kinetic energy of on-the-ground event marketing into a lasting relationship.
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Find Liv Cycling at the Tour de France Femmes and on Instagram