Episode 14. Katie Dreke, DRKE (ex Nike, adidas, Droga 5, IDEO) | Get Nike's Playbook for Building a Global Loyalty Program

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My Best Campaign

Monday Creative Inc

26 episodes

4 days ago

We sit down with Senior Marketing Leaders (CEOs, CMOs and Marketing Directors) to learn about their journey to their current role and hear about one career-defining campaign—maybe it was their first global spot, or a major rebrand, or a video that went viral, or maybe something that just changed the way people perceived the brand. What was so special about it? How did it change the trajectory of the business or their career? What went wrong? What were the magic ingredients that made it work?

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Episode 14. Katie Dreke, DRKE (ex Nike, adidas, Droga 5, IDEO) | Get Nike's Playbook for Building a Global Loyalty Program

My Best Campaign

52 minutes 39 seconds

6 months ago

Episode 14. Katie Dreke, DRKE (ex Nike, adidas, Droga 5, IDEO) | Get Nike's Playbook for Building a Global Loyalty Program

No brand has fans like Nike has fans. In this episode, the architect behind their global membership program, Katie Dreke, gives us a look behind the curtain of their omnichannel loyalty program and how it evolved out of a stand alone performance training app.

We talk about how Nike created an indispensable feedback loop with their most devoted customers and Katie shares the one tiny hack that unlocked an extra $2 million in revenue for Nike Japan. We went deep in this one and Katie really pulled back the curtain on what worked, what didn't and how she managed to get a massive, global matrixed organization on the same page about loyalty and membership.
Katie Dreke has had a global career in agencies and brands—from IDEO, Weiden + Kennedy and Droga 5 to adidas and Nike, with stints in Tokyo, Sydney and Amsterdam. Today she is the founder of DRKE in Portland, where she bridges brand, systems-thinking, digital transformation and story-craft to design emotionally meaningful, and financially powerful, products and experiences for human beings and planet Earth.
LINKS
Nike Membership via Nike app
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