Episode 11. Nicholas Lammie, Global Brand Director, EA Sports FC | From FIFA to EA Sports FC: The rebrand that will reach a billion fans

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My Best Campaign

Monday Creative Inc

26 episodes

4 days ago

We sit down with Senior Marketing Leaders (CEOs, CMOs and Marketing Directors) to learn about their journey to their current role and hear about one career-defining campaign—maybe it was their first global spot, or a major rebrand, or a video that went viral, or maybe something that just changed the way people perceived the brand. What was so special about it? How did it change the trajectory of the business or their career? What went wrong? What were the magic ingredients that made it work?

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Episode 11. Nicholas Lammie, Global Brand Director, EA Sports FC | From FIFA to EA Sports FC: The rebrand that will reach a billion fans

My Best Campaign

40 minutes 14 seconds

10 months ago

Episode 11. Nicholas Lammie, Global Brand Director, EA Sports FC | From FIFA to EA Sports FC: The rebrand that will reach a billion fans

EA Sports FC (formerly FIFA) has an audacious goal of reaching one billion soccer fans with their games and digital properties—and Nicholas Lammie is leading the charge for the brand. He also led the brand through a monumental relaunch when EA and FIFA dissolved their partnership after 30 years. He shares how they did it, launching around the world with 200 partners—including David Beckham, ManCity and Real Madrid—simultaneously. He also shares how he scored his first job at EA, and how he gathered 17 of football’s greatest in one studio for a single photoshoot.

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