Content was the secret to Rapha’s huge rise in the cycling world, and Luke O’Shea has the story of how a small global team made 21 films around the world in just a year. As the head of Marketing and Sales for Asia Pacific he oversaw many of them, and he shares how they built consistency across continents, while keeping the films locally relevant. We talk about secrets to working in founder-led companies, and the arc of Luke’s 20-year career that spans his early days at Asics to his current photography projects with Sydney FC and endurance sports.
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