When you get a Nike VP on the show, you make the most of it. Julie Igarashi joined us to give the MBC treatment to 3 iconic Nike campaigns: the Air Max Day campaign that took over Shinjuku and garnered millions of views on Youtube; the Jordan sneaker revival in Japan that pushed the brand from #9 to #1 in youth consideration; and the global 2024 Paris Olympic campaign that marked a major reset for Nike. What's more, she gives us a playbook for working your way up at Nike, and a window into how Nike cultivates world-class creative ideas.
LINKS
Nike Secret Tournament World Cup 2002 campaign
Faith Kipyegon Breaking 4 attempt
You Can't Win, So Win Super Bowl campaign
Nike Unlaced at Paris Fashion Week
Is Nike Finally Winning With Women?
Nike Japan Air Max Day 2022 campaign
Naomi Osaka, Awich, Yuto Horigome and Hiroshi Fujiwara courtside in Jordans