Ep 15. Shawna Olsten, (Aritzia, SAXX, Native Shoes, Quiksilver) | Kendall Jenner, “Shoe-gate” and Aritzia’s star-studded Super Puff Campaign

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My Best Campaign

Monday Creative Inc

26 episodes

4 days ago

We sit down with Senior Marketing Leaders (CEOs, CMOs and Marketing Directors) to learn about their journey to their current role and hear about one career-defining campaign—maybe it was their first global spot, or a major rebrand, or a video that went viral, or maybe something that just changed the way people perceived the brand. What was so special about it? How did it change the trajectory of the business or their career? What went wrong? What were the magic ingredients that made it work?

Marketing

Business

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Marketing

Business

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Ep 15. Shawna Olsten, (Aritzia, SAXX, Native Shoes, Quiksilver) | Kendall Jenner, “Shoe-gate” and Aritzia’s star-studded Super Puff Campaign

My Best Campaign

1 hour 26 minutes 55 seconds

6 months ago

Ep 15. Shawna Olsten, (Aritzia, SAXX, Native Shoes, Quiksilver) | Kendall Jenner, “Shoe-gate” and Aritzia’s star-studded Super Puff Campaign

How much did Kendall Jenner really get paid for Aritzia’s Super Puff campaign? That’s one of many secrets divulged in this expansive episode with Shawna Olsten. Shawna led marketing creative at Aritzia when the brand went big on the Super Puff. She pulls no punches as she shares the highs and lows of that star-studded campaign. She also tells us how to get the most out of user-generated content (UGC) and how Aritzia has managed to perfect the brand retail experience.

My Best Campaign is brought to you by Monday Creative. Follow us on Instagram and LinkedIn, and stay tuned for when a new episode drops.

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