In this episode, our guest is Zac King, Fractional VP Sales and founder of The Fractional Exec Community. We delve into the intricacies of email marketing, focusing on the 'Show Me You Know Me' approach. 

We discuss the importance of personalisation, the role of AI in enhancing email strategies, and how to measure success through key performance indicators. We address the challenges faced in cold outreach and emphasise the need for persistence and creativity in crafting effective email campaigns.

We hope you enjoy the show.

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Links/Sources mentioned:

• ​Linkedin: Zachary King
• ​AI in sales view [Jason Lemkin] - https://www.saastr.com/where-ai-will-and-wont-replace-sales-reps-in-2026/
• ​View on email  [Jason Lemkin] - https://www.saastr.com/email-is-amazing-you-just-have-to-use-it-properly/

Connect with Zachary King:

• ​Linkedin: Zachary King
• ​Website: Zachary King Fractional VP Sales

Connect with your hosts:

• ​Linkedin: Chris Jowsey | Fractional CMO at NuggetDigital
• ​Linkedin: Denise Rainey | Fractional CMO at Rainey Day Digital

Connect with My 2 Cents:

• ​Website: https://my2cents.com.au/
• ​Linkedin: my2cents
• ​Youtube: @my2cents_Australia
• ​Apple Podcasts: My2Cents Marketing Podcast
• ​Spotify Podcasts: My2Cents Marketing Podcast