James Hurman: Brand v Performance

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My 2 Cents Marketing Podcast

My2cents.com.au

5 episodes

1 day ago

My 2 Cents is a community of Aussie marketers sharing data and insights. Marketers invest 5 minutes a month to answer 3 simple questions. The community chooses what questions we ask each month, and for every survey, they get to decide whether their results are anonymous or attributed. Hosted by Fractional CMO's Chris Jowsey from Nugget Digital and Denise Rainey from Rainey Day Digital, the My2cents podcast series aims to interview regular industry experts to summarise, share & debate insights.

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James Hurman: Brand v Performance - Frenemies or BFF?

My 2 Cents Marketing Podcast

25 minutes 7 seconds

1 month ago

James Hurman: Brand v Performance - Frenemies or BFF?

In this episode, our guest is James Hurman, entrepreneur, investor and advertising effectiveness expert. We delve into the ongoing debate between brand and performance marketing. Exploring the current trends in marketing budget allocation, the challenges of balancing brand and performance investments, and the importance of long-term thinking in marketing strategies. The conversation also highlights the need for better education in marketing effectiveness and the integration of brand and performance marketing for optimal results.We hope you enjoy the show.Join our free marketing community: ⁠my2cents.com.auLinks/Sources mentioned:James Hurman leads the Master of Advertising Effectiveness course through LIONS: https://learning.lions.co/courses/master-of-advertising-effectivenessMark Ritson - Mini MBA: https://minimba.com/marketing/Analytics Partners (UK) - https://analyticpartners.com/knowledge-hub/PA Consulting - Brand Impact Index: https://www.paconsulting.com/industries/consumer-and-manufacturing/brand-impact-indexConnect with James Hurman:Linkedin: James Hurman - https://www.linkedin.com/in/jameshurman/Website: https://www.jameshurman.com/Connect with your hosts:Linkedin: Chris Jowsey | Fractional CMO at NuggetDigital - / chrisjowsey Linkedin: Denise Rainey | Fractional CMO at Rainey Day Digital - / rainey-day-digital Connect with My 2 Cents:Website: https://my2cents.com.au/Linkedin: https://www.linkedin.com/company/my2cents-com-au/Youtube: https://www.youtube.com/@My2Cents_AustraliaApple Podcasts: https://podcasts.apple.com/au/podcast/my-2-cents-marketing-podcast/id1814042145Spotify Podcasts: https://open.spotify.com/show/0uJKBm8OJKmA2cNJbXYIFK?si=575b49ab84654193