This is what musicians need to know about the music business today. Every Tuesday, music marketers Matt Bacon, Dustin Boyer, Jesse Cannon, and Andrew Southworth break down what's changed in music marketing and the music business, as well as what's currently changing in the industry. You’ll be surprised what they disagree about!
To support the My Point 4 Cents and get a whole extra hour from every episode—including full interviews and ad-free banter—become a subscriber.
Hosted on Acast. See acast.com/privacy for more information.
This is what musicians need to know about the music business today. Every Tuesday, music marketers Matt Bacon, Dustin Boyer, Jesse Cannon, and Andrew Southworth break down what's changed in music marketing and the music business, as well as what's currently changing in the industry. You’ll be surprised what they disagree about!
To support the My Point 4 Cents and get a whole extra hour from every episode—including full interviews and ad-free banter—become a subscriber.
Hosted on Acast. See acast.com/privacy for more information.

Andrew Southworth, Matt Bacon, Jesse Cannon, and Dustin Boyer delve into the complex dynamics of “personality content” in the evolving world of music marketing. They engage in a candid roundtable discussion on how artists balance showcasing their music with sharing personal, often unrelated content online, and explore the risks and rewards of merging personality and artistry on platforms like TikTok and Instagram. The episode also features a deep-dive interview with James Rhodes, President and CEO of independent label FiXT Music, who discusses their mission to empower artists through fair 50/50 deals, their successes in sync licensing, and building sustainable, long-term careers for niche acts in rock and electronic genres. The conversation touches on trends in artist-label relationships, predatory deals, the value of streaming services like Spotify, and the challenges of the live music economy, particularly in major cities like New York.
Follow Andrew Southworth
@andrew.southworth
https://www.youtube.com/andrewsouthworth
Follow Jesse Cannon
@jessecannon
jessecannon.com
Follow Dustin Boyer
@dustintheindustryplant
Follow MattBacon
@bacons.bits
Hosted on Acast. See acast.com/privacy for more information.