In this edition of Muvi on Mic, Zeeshan Anjum, Product Manager at Muvi speaks about the rapid emergence of newer OTT channels and platforms along with good content offerings has triggered a new consumer phenomenon. Audiences are cycling from one platform to another, resulting in higher churn rates throughout the year. OTT players too have understood this and are upping their game with rapid service offerings, a never-ending content library, and increased content access points. It thus becomes imperative to understand your audience in terms of demographics, categorization of users, user authentication, user category case studies and strategies for user retention. Having categorised and understood their customers, platforms are also implementing customer acquisition and engagement strategies to capture the lion’s share in the market. 

Listen to this episode to get an in-depth understanding of what works and what doesn’t work in OTT, and how to keep your subscribers engaged.