On this episode, Zohaib, our host, sits down with Nabeel and Fatemeh, the founders of Dawah Marketing. They discuss the importance of social media, the challenges of originality in content creation, and the significance of targeting the right audience. The conversation also covers influencer marketing, cringe marketing, and the role of imams in the social media landscape. Additionally, they share their experiences as a couple working together, highlighting their interracial marriage and the importance of collaboration in business. The discussion culminates in a call for diversity in marketing strategies.

Chapters

00:00 The Healing Power of Local Honey

02:29 The Birth of DAWA Marketing

05:46 Understanding Marketing: A Unique Perspective

09:17 Targeting the Right Audience in Marketing

12:21 The Importance of Social Media for Brands

14:02 Challenges in Muslim Marketing Content

16:35 Piggybacking Trends in Business

18:44 Navigating Influencer Marketing

22:26 Payment Models in Influencer Collaborations

25:15 Cringe Marketing Trends in Dallas

28:11 The Art of Video Editing

30:04 Influential Imams on Social Media

31:46 The Power of Captions in Video Content

33:36 Addressing Controversial Topics in Islam

40:22 Marketing Strategies for Business Growth

45:29 Inclusivity in Marketing and Community Engagement