Jody Costa hails from St. Mary’s College of Maryland with a creative liberal arts degree, and is the VP of Marketing and Strategic Partnerships for Barcoding, Inc. one of the largest integrators and resellers of supply chain data capture and mobile tech solutions. In this episode we chat about how skillsets like writing and reading poetry can be a great way for marketers to take complex concepts of a business and distill them in simple ways to share with audiences, strategies on how to build a marketing team, the impact of what a rebrand and a new visual identity can have on your business, and how marketers can leverage AI  tools to work more effectively. Connect with Jody Costa on LinkedIn.