In this episode recorded live from Dreamville at Tomorrowland 2024, we welcome Jana Tricot, a passionate advocate for music and culture. Having worked as a programmer for Arenberg Theater and Open Air Theater Rivierenhof, and now contributing to MoMu, the Antwerp Fashion Museum, she brings a wealth of experience in broadening audiences and fostering positive change in the cultural sector.

We dive into the role of youth as a driving force for change, exploring how Gen Z and Gen Alpha are reshaping audience expectations and demanding more accountability. Change often comes with resistance, and we tackle the challenges of handling criticism, shifting perceptions, and confronting false narratives in the industry. From navigating public discourse to challenging misconceptions, Jana offers a fresh perspective on how to actively rethink and improve the cultural landscape.