In this conversation, Dave Rogers shares the journey of establishing and growing Dave's Guitar Shop, from its humble beginnings in a small space to becoming a significant player in the guitar retail market. He discusses the evolution of the business, the impact of the internet on sales, and the challenges faced over the years. Dave emphasizes the importance of company culture, the dynamics of his team, and the need for personal connections in retail. He reflects on the changing landscape of the guitar market and offers insights into the future of music retail. TAKEAWAYS Dave's Guitar Shop started in a small rented space in 1982. The early days involved trading and flipping guitars for profit. Company culture is built on passion for music and guitars. Online sales now account for over 70% of the business. Dave emphasizes the importance of personal connections in retail. The guitar market has seen shifts between electric and acoustic sales. Challenges in inventory management have evolved over the years. Dave's personal collection has grown to between 500-600 guitars. Advice to younger self: take life more seriously and start earlier.