Atul Churamani has been a part of the Indian music industry for a long time. He has worked with many famous music labels and artists, such as CBS, Magnasound, Virgin, and Saregama. He is the founder of Turnkey Music & Publishing, the only company in India that focuses solely on music publishing. He has helped early Indian pop music grow and become popular. He has also set up digital and music publishing businesses for the industry. He has organized events like Paddy Fields, a music festival that celebrates folk and fusion music. He has also been on the board of the Indian Performing Rights Society and the Phonographic Performance Ltd, which collect royalties for music creators. In this conversation, we learn more about Atul Churamani and his amazing experience. We see how the pop music scene in India evolved and eventually merged into Bollywood. We will also hear his views on the music publishing and rights business, the changing music systems of today, and how he curates music festivals. #musicmehfilindia #musicbusiness101 #atulchuramani #arunajade #musicpublishing #storiesofindia https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3675816 Follow Music Mehfil India here: Whatsapp: https://whatsapp.com/channel/0029VaAJJau2kNFp8xWJER0b Facebook: https://www.facebook.com/musicmehfilindia Instagram: https://www.instagram.com/musicmehfilindia Twitter: https://twitter.com/musicmehfilind Telegram: https://t.me/musicmehfilindia Follow Atul Churamani here: Instagram: https://www.instagram.com/atulchuramani Website: https://www.turnkeymusic.in/