Alick Sethi, with nearly two decades of experience as a music supervisor, began his journey as a radio DJ and producer on his own UK show. Over time, he got into the world of synchronization, representing small indie labels and unsigned artists for sync deals in TV commercials and movies. His focus extended to developing markets in Russia, Central Europe, India, and Asia. As a full-service music supervisor, Alick wears multiple hats: finding composers, conducting creative searches and handling licensing. His passion lies in deciphering the subtleties of a creative brief, capturing poignant images or stories, and selecting the perfect song to enhance the audience’s experience, just as the filmmaker intended. This episode is a masterclass in what music supervision is and its relevance in today's music, advertising and film industry.   Follow Music Mehfil India here: Instagram:   / musicmehfilindia   Whatsapp: https://whatsapp.com/channel/0029VaAJ... Facebook:   / musicmehfilindia   Twitter:   / musicmehfilind   Telegram: https://t.me/musicmehfilindia   Checkout Alick Sethi here: Website: https://www.retox-music.com/