Barbara Charone is affectionally known as BC, and is a legend in the world of music PR. She's represented Madonna for her whole career, as well REM, Foo Fighters, Mark Ronson and Metallica.

This is BC's story of how she became the music industry's leading press officer and co-founded her own company (MBC PR), having already built a successful career for herself as an American music journalist in London in the early 1970s.

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